Top 10 Uses for Twitter (That Aren’t Self-Indulgent)

Whitson Gordon — Since Twitter's inception, it's been looked down upon as a place for self-centered technophiles to share the mundane details of their lives. We at Lifehacker know better than that, though—here are our favorite ways to turn Twitter into a useful tool, without becoming one yourself.

We've shared some of our non-breakfast related Twitter uses before, but over the past few years Twitter has evolved, grown more popular, and we've just discovered more clever and productive uses for it. Some of these you may recognize, but even the ones we've discussed before may have been updated, so be sure to check them all out if you're looking to upgrade your Twitter usage.

Top 5 Facebook Marketing Mistakes Small Businesses Make

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

While Facebook marketing is on the rise among small businesses, many are still struggling to master the basics.

“Many people have difficulty with just the basic Page set up,” says social media marketing consultant Nicole Krug. “For example, I still see people setting up their business as a profile page instead of a business Page. I have other clients who jumped into Groups when they came out and have divided their fan base.”

Here are five more common Facebook marketing mistakes to avoid: