Wednesday, May 25, 2011

Backstage at Domain Holdings: How They Are Turning Tier 1 Generic Domains Like Mortgage.org Into Fully Developed Businesses

By Ron Jackson Via DNJournal.com

When Advertising.com co-founder John Ferber (who was featured on ABC-TV's Secret Millionaire March 27, 2011) and domain industry pioneer Chad Folkening teamed up with Erik Simons to found Domain Holdings Group, LLC last year, big things were expected from the new domain development, SEO and monetization company. Ferber already has one massive success under his belt with the sale of Advertising.com (a company that he and his brother Scott founded) to AOL in 2004 for $435 million in cash and his new partners also have a long history of internet success.

As expected, that new union is already bearing fruit. The acquisition and development of Mortgage.org on behalf of a major corporate client is a perfect example of the multiple skill sets that Domain Holdings Group, LLC can apply to projects they take on. The Mortgage.org story also offers an interesting case study in the process of turning a premium domain name into a full-blown business that stretches across traditional geographic boundaries. Click here for Full Story